Sea Food

In nature nothing is created nor destroyed, but everything changes. It comes back to our flat. Seems to be this, in two words, the message of the campaign multisoggetto facing a very delicate issue: the pollution of waters.

Visually, two of the three proposals appear attractive. Exception, perhaps, the one with the seafood: the parallels with the bottle caps sounds a bit 'forced. The remainder of the campaign interesting. Especially effective to the extent that you take the stomach with a good squeeze, since we are still talking about what we are in the dish for lunch and dinner. Ben realized that with the sushi. Powerful and immediate, the one with the fish in the dish.

A copy level, as often happens in these campaigns, the words are an opportunity to bring it all on reflection, more or less serious. In this case, in fact, the title only to remember an eternal truth, to reflection on the importance of keeping the sea clean.

Certainly a campaign direct and simple. But who, observing the tasty dishes, has not turned a bit 'stomachs?

Cooked or raw? - Despite the tendency of those who live along the coast to eat seafood, raw food is a habit with deep roots in time, today is definitely abandoned, because of the risks of pollution of marine waters. Shellfish filter it through their body several liters of seawater per day, with the result of accumulating large quantities of potentially pathogenic agents.

Another caveat: according to current legislation the shellfish are sold alive, which can be controlled by immersing in cold water. The shellfish that remain open should be discarded without response. A further check will be done after the forced opening of the valve: There must be no odor or decomposition of ammonia, indices of alteration of the meat. Finally, it should be discarded after cooking the shellfish that have not opened.